Why Design Thinking at Kimberly-Clark
Essential to our redefined Ways of Working is our focus on consumers and Design Thinking is a proven method for elevating innovation by truly putting the consumer at the center. It’s about practicing empathy to find the real problems that consumers face and solve them in an iterative, agile, flexible and real time manner.
The good news is that we’ve already seen successful applications of Design Thinking happening at K-C. So this is a great opportunity for all of us to practice it in a more mindful, systemic manner. Design Thinking can be applied against any problem that we want to solve.
As we strive to deliver our purpose, Better Care for a Better World, We encourage you to embrace Design Thinking as a common philosophy to make the life of the consumer better, because better care can’t wait.
What is Design Thinking in a box?
Design Thinking in a box is a digital interactive toolkit designed to help you find the support that you need to practice Design Thinking on your own.
What you will find here is not another process to adhere to, but rather a set of tools to help you focus on the consumer and keep their needs at the center of everything you do while smartly innovating on your brands and business.
You will be able to flip through pages using the pdf document and also click through the digital interactive version whenever you need to. We encourage you to familiarize yourself with the DT in a Box toolkit and use it in real time as you work through your innovation challenges to achieve outstanding results!
So… why wait? Start exploring Design Thinking in a Box today!
Jeannette Chantalat,
Sr. Marketing Innovation Director
Global BCC, Enterprise Innovation & Sustainability